Finance of America

• Translated brand strategy into compelling visual platforms for campaigns, programs, and evergreen content
• Served as lead visual approver across channels ensuring quality, consistency, and on-brand execution
• Developed and governed design systems, templates, and modular components for scalable creative production
• Oversaw refinement of visual brand guidelines including typography, layout, photography, iconography, and motion graphics
• Partnered with designers and production teams to mentor and review work while providing creative direction and feedback

• Designed and delivered high-quality print and digital assets including presentations, social media content, brochures, and event signage to support strategic marketing initiatives
• Led projects from concept through execution, developing innovative design solutions while maintaining brand consistency across all channels
• Presented design concepts to stakeholders and collaborated with cross-functional teams and external partners to ensure alignment with business objectives and design standards
• Leveraged expertise in Adobe Creative Suite, Figma, and UX best practices to create user-centered, visually compelling materials
• Continuously improved design processes and stayed current with industry trends to enhance creativity, efficiency, and project quality

Children’s Miracle Network

• Created social content for CMNH as well as three associated sub-brands (Miracle Network Dance Marathon, Extra Life, and Play Yellow) across Facebook, Instagram, LinkedIn, and X, with combined accounts totaling over 1M followers
• Maintained unique brand standards across all four brands while cultivating a consistent voice across all platforms
• Designed the CMN Hospitals national homepage (cmnhospitals.org), collaborating with stakeholders across different teams to create a homepage that was clean, dynamic, and aligned with brand standards

Forrester

• Led a consulting-wide rebrand of core templates in collaboration with the marketing and research teams to ensure consistency across all previously-siloed Forrester products
• Worked with the digital production team to conduct a design audit of all digital assets
• Used HTML & CSS experience to collaborate with a third-party development company and provide meaningful revisions
• Worked with teams at Microsoft, Google, IBM, Dell, Cisco, Intel and Salesforce to develop attention-grabbing infographics, social graphics, and research reports to use in their content marketing
• Directed team expansion from three members to five to meet accelerating business demand
• Developed and organized onboarding curriculum and documentation
• Focused on individual development of team members through weekly check-ins, collaborative team calls, goal-setting, and annual performance reviews

• Worked to develop team’s talent and culture of collaboration through design-focused critiques and reviews of current work
• Developed and implemented a comprehensive library of design templates, documentation, and resources, streamlining workflows and ensuring brand consistency
• Created new Consulting-branded/owned visual assets
• Successfully transitioned the team from consulting-reporting to a larger digital production group within the company

• Collaborated with stakeholders to identify and address design weaknesses across content marketing materials
• Continually examined and refined internal production processes
• Lead efforts to redesign the entire content marketing and strategy deliverable portfolios
• Focused on improving clarity of reading, conciseness of data visualization, and overall visual impact

• Managed and fulfilled a queue of client-facing design work
• Aided with the hiring, training, and development of two associate level graphic designers

• Assisted with the design, development, and fulfillment of a production queue for Consultants (research reports, custom content marketing assets, social content, and sales presentations)